PR articles should be written eye-catching, and readers captivate. They should highlight those problems that your business or product can solve or induce a pleasant and positive atmosphere. The first part should draw the reader and force it to read the rest of the text.
In the second part, PR articles should offer a solution to the problem or lead the reader to certain conclusions. Everything should be aimed at making people want to visit your website and learn more about issues and products or services.
Product or Company introduction
PR articles do not strongly represent a product, service or company. Advertising must be non-violent and rather invisible. The character is informative, or can be funny in appropriate situations. It depends on specific products or services.